Design. Strategy. Creativity. A different perspective.
I know what it feels like to see something clearly before it exists. Helping you bring it into the world is why I create.
I’m Ali Lashaun Collins, founder of Creative By Design. For more than 20 years, I’ve connected design, strategy, and creativity to help people turn what they imagine into something others can see, understand, and experience.
Creativity began as a need in my own life. I could see a picture clearly in my mind, and I didn’t have the patience to wait for someone else to paint it. So I decided to pick up the brush and bring it to life myself.
That instinct became the foundation of my career.
Over more than 20 years, I’ve followed ideas across design, branding, video, motion graphics, sound, websites, and live production. Each discipline gave me another way to express a vision—and another way to solve a problem.
As founder of Creative By Design, I bring those perspectives together to help people turn what they imagine into something others can see, understand, and experience.
I approach a project from three angles: the client, the audience, and the creative.
Then I consider the person receiving it: what will catch their attention, make the message clear, or give them a reason to care?
I want to understand what you see in your mind, what you need to accomplish, and what makes the work matter to you.
From there, I connect the idea with the craft and execution it needs.
It means listening closely enough to understand the challenge, seeing how the pieces fit together, and finding a creative way forward—even when the starting point is simply, “I have an idea.”
The medium changes. The purpose stays the same: make the idea work.
Concept development, brand direction, visual storytelling, and connecting the creative work around a clear goal.
Brand identity, editorial layouts, reports, infographics, print collateral, and press-ready production.
Editing, motion graphics, compositing, color correction, and shaping footage into a story.
Sound design, audio mixing, and the finishing details that help a production feel complete.
Multi-camera productions, streaming, stage coordination, and supporting teams through live delivery.
Website design, development, maintenance, and creative content that connects across digital platforms.
Tools of the craft: Adobe InDesign, Illustrator, Photoshop, Acrobat, Premiere Pro, After Effects, and DaVinci Resolve, BlackMagic Design.
My experience moves between creative direction and hands-on production. I’ve shaped brand identities and publications, edited documentary and promotional stories, built digital experiences, and coordinated the people and technical details behind live productions.
My work includes editorial and sound-design contributions to the Telly Award-winning RISE production. In The Day of WHY, I used imagery, editing, motion, and compositing to translate an instrumental and choral composition into a human story—moving through disruption and questioning toward resilience and hope.
Across those projects, the questions stay connected: What are we trying to communicate? Who needs to feel or understand it? How do we make the experience work?
You don’t have to arrive with a finished brief or know which creative service to ask for. Bring the vision, the challenge, or the pieces you haven’t figured out how to connect.
I know what it feels like to see something clearly before it exists.
Helping you bring it into the world is why I create.
A. Shaun Collins
Lead Creative & Creative Solutionist
Creative By Design
